I AM SUMMER

THE PROBLEM

Summer camps in America are overshadowed by distractions provided by technology. Kids don’t know about them and parents have forgotten about them. There is no official ad campaign for summer camps, and no one camp can afford to produce a campaign that can start a movement. Summer camps need to show how fun they are to kids and adults.

THE SOLUTION

We wanted to get kids excited about summer camp through the energy of the activities while also interesting the parents with the positive attributes their children will get. Our approach spanned across multiple mediums from print ads to social outlets. We wanted to target a specific audience and make content for them to get excited about and ultimately end with them signing up for a summer at their local camp. I am summer camp was born. With that summer camp was interchanged with positive attributes that kids got from going to summer camp. Kids coming out of summer camp change forever, for the better.